Hello, I'm Erik Zaikowski, an art director and visual and product designer based in Manchester, NH, pushing pixels through the intersection of new technology, traditional design, and evolving relationships with like-minded creatives.  Have a look at some of my work below.

Erik Zaikowski

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I lead art direction across startups, agencies, and enterprise teams, turning business ideas into scalable visual solutions. I collaborate with marketing, sales, and product teams to design and maintain visual identity systems, branded digital experiences, and campaigns from concept through execution.

Skills
Brand & Visual Identity
Art Direction
Creative Direction
Design Systems
User Interface Design
Prototyping
Human-Centered Design
Product Design
Interactive Prototypes
Design Thinking
Illustration
Motion Graphics
Presentation Design
Print/Package Design

Experience

SafeRide Health | Visual Design Lead | 2023-Current*

Technology-driven medical transportation software company. Joined SafeRide during a company rebrand and helped evolve the new visual identity into a cohesive system spanning product, web, and marketing. Worked closely with product teams to design high-fidelity prototypes defining the product UI look and feel, while building scalable templates, component libraries, and structured design systems supporting consistent execution across teams. Alongside product work, developed inbound campaigns, sales enablement materials, executive presentations, and technical communications across marketing, HR, and leadership teams.

Orbita.ai | Marketing & Product Designer | 2015-2023

AI-powered virtual assistant healthcare company. Hired at inception to establish the visual identity and collaborate with leadership on brand strategy as the company grew from an early-stage startup into an evolving healthcare technology platform. Led three rebrands across multiple stages of company growth, helping unify product, marketing, and digital experiences through cohesive visual systems. Designed conversational UI and UX across web, voice, and chat applications while building scalable design systems, component libraries, and branded white-label product experiences supporting both product evolution and customer implementation.

Ektron | Senior Creative Designer | 2010-2015

Enterprise web content management and digital experience platform. Led creative and art direction across marketing, product, web, sales, and events, helping maintain a cohesive visual presence across the organization. Operated as the primary in-house creative resource within a fast-moving corporate environment, collaborating closely with writers, developers, marketers, and product teams while presenting concepts directly to C-level leadership. Designed brand identities for three Ektron Synergy conferences, directing vendor relationships, sponsorship materials, social campaigns, and environmental graphics across large-scale event experiences.

Visual Republique | Graphic Designer | 2007-2010

Boutique creative agency serving finance, hospitality, real estate, manufacturing, and nonprofit clients. Worked closely with the agency’s principals in a small, hands-on creative team, contributing to campaigns, brand positioning, and visual direction across print and digital experiences. The role provided early experience across design execution, client collaboration, and the day-to-day realities of creative business operations.

Select Engagements | 2015–2026*

Alongside full time roles, long standing relationships with founders and former colleagues continue to lead to creative collaborations as they move into new companies and leadership positions, bringing me in to support product design, web experiences, marketing campaigns, and art direction across healthcare, AI, SaaS, cybersecurity, and enterprise technology.
Entrio* | 2024 - Current
AI Tech Stack Taxonomies

Generative Labs* | 2024 - Current
Human + Agentic Product Dev

ai12z* | 2024 - Current
AI Search & Chatbot Platform
Aqfer* | 2022 - 2025
AI Marketing & Advertising Tech
Vision 33 | 2021 - 2024
SAP Cloud ERP Business Software
RapidMiner | 2018 - 2022
Data Analytics & AI Platform
Empirix | 2018 - 2021
Network Monitoring
Aquia, Inc | 2015 - 2017
Digital Experience Platform
Attivio | 2015 - 2017
AI Cognitive Search Solutions
BlackDuck | 2015 - 2017
Application Security Platform

Other Collaborations

Woodpellets.com | Boston Beer Works | Washington Mills Lofts | Enterprise Bank | CVS | Define Ventures | Health X* | Custom GPT* | Entrio* | Beverly Bank | Scribe Software | FastPath | Everteam | Skillsoft | Empirix | Mitiga | North of Boston Media
Education

UMASS Dartmouth
BFA Graphic Design/Letterform

University of New Hamphsire
UI/UX Design

Toolkit
Illustrator
Photoshop
InDesign
After Effects
Adobe Creative Suite
WordPress
Webflow
Figma
Framer
HTML/CSS

Contact

Additional work, samples, and project details available upon request/interview. erik@erikzdesign.com

* Some work covered under NDA; samples available upon request